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Gloucester Services Tops UK Rankings for Motorway Service Stations

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Gloucester Services has been named the best motorway service station in the UK, following a national survey by Which? that gathered feedback from over 4,000 users. Rated above nearly 100 other locations, it received five-star scores across key categories including food and drink, cleanliness, accessibility, and overall facilities.

Design That Respects Its Surroundings

AFL Architects served as Delivery Architects on the project, working closely with Westmorland Limited to turn an ambitious vision into a nationally recognised success. From early design development through to completion, AFL helped deliver a service station that challenges expectations and sets a new standard for roadside infrastructure.

Set between junctions 11a and 12 of the M5, Gloucester Services is far from the typical motorway stop. Built from local stone and timber, with green roofs seeded with wildflowers, the buildings are designed to blend into the surrounding countryside rather than dominate it.

Setting a New Standard for Motorway Services

The site features EV charging, provision for bio-fuel pumps, and a farm shop stocked with locally sourced food, offering an alternative to the fast food norm.

The result is a service station that feels more like a destination than a detour. And now, with the backing of thousands of travellers, it’s officially the best in the country.

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