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Bonus Arena

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A regenerative development central to Hull’s tenure as City of Culture 2017, with community and legacy at its heart.

The Bonus Arena is a landmark destination that adds to the vibrancy and viability of Hull city centre. It is the first UK facility of its type and size to deliver a mixed programme of entertainment, conference, exhibition and banqueting using the same space, using retractable seating in the ground and upper tiers, hydraulic raising stage and a sliding acoustic wall. This venue model is already inspiring similar developments across the country.

The brief emphasised Hull City Council’s aspirations for regenerating this site and building on Hull’s musical heritage

The warm gold bullnose welcomes visitors to this key gateway into the city, guiding them inside the building and easing wayfinding throughout the main concourse.

The Bonus Arena showcases Hull’s ambitions to make the most of its City of Culture legacy.

The development reflects a large and crucial investment, and as such has been the subject of extensive community consultation and media interest throughout the life of the project. Overall, feedback is very positive and supports the approach of sizing the venue sustainably, so that its economic benefits far outweigh the construction and operational costs.

"Their experience of spectator venues, designing in flexibility, value added design and knowledge of BIM were of the highest calibre. The Bonus Arena has turned out to exceed all expectations and we would not hesitate in recommending AFL Architects for future projects of this nature."
Garry Taylor - City Manager, Major Projects and Infrastructure, Hull City Council

The arena has also contributed to the 2013 City Plan, which has enabled employment in Hull to be the highest on record and unemployment at the lowest in over a decade.

The public realm, with generous hard and soft landscaped plazas, further strengthens the important links between the modern city centre, the Old Town and the Waterfront, acting as a catalyst for further economic activity in the area.

The Bonus Arena is a great example of the city having found a new degree of confidence and self-belief, helping its re-positioning as a destination for investment and regeneration initiatives.

Bonus Arena AFL Architects 15
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