AFL Appointed by Stoke City for Initial Phase of Five-Year…

"The work we will be carrying out represents the start of a five-year refurbishment and construction programme across our properties. We are confident the work we are carrying out at the bet365 Stadium will significantly enhance the match-day experience for supporters. The refurbishment programme represents a significant investment by the club’s owners and underlines their continuing commitment to the football club."

Richard Smith, Stoke City’s Vice Chairman

The design of new stadium hospitality for Stoke City

Upgrades to the existing hospitality will vastly improve the fan experience, as well as provide new space for non-match day functions. The largest of these, Delilah’s Bar at Boothen End corner, will be transformed to become a sports bar on the lower floor with new large screen TVs, new toilet facilities and enhanced bar and catering facilities. The upper level will undergo refurbishment to create an improved function suite with new kitchen facilities.

The Chairman’s Suite and Boardroom will be combined to form a 60-cover venue, available for hire for private events as well as continuing to host directors and guests on match-days. The Stanley Matthews Suite and the Player’s Lounge will also undergo significant refurbishment.

The transformation of these spaces will enable the club to offer improved hospitality packages as well as opening the stadium to host events outside of match days.

"Our continuing partnership with Stoke City has proven extremely rewarding for the team. We are excited to be part of this major new step forward in the club’s future, improving the match-day experience for the fans, the facilities for the players, and ensuring long-term sustainable growth for Stoke City."

John Hampton, AFL Architects

The AFL team has been working with Stoke City since 2008

This will be the largest stadium infrastructure project carried out by the club since AFL’s 2016-17 stadium redevelopment design, including the South East Corner Stand, stadium reseating, a major upgrade of and increased choice of accessible facilities, the installation of two big screens and a matchday media centre.

The AFL team also carried out the design and delivery of Clayton Wood Training Facility in phases between 2009 and 2016 including reconfiguration and expansion works to adapt to the club ambitions and training methods.