The design's main goal was to make improvements to the existing stadium, improving accessibility and the on-site match day experience. During the design process, AFL's other goals were to;
- Aid the development of the secondary stadium for the women's and academy teams
- Integrate a multi-purpose arena, club offices and museum into the stadium's design
- Develop training facilities for the women's team
- Create a daily destination for SC Braga fans, the wider Braga community, and tourists
- Provide ample commercial opportunities